Colorful Standard loves colors, simplicity, and cares very much about sustainability.

Every piece is made from 100% Organic cotton, which means that it’s grown without genetically modified seeds.

Their perfect-fitting and coloured items, are not much about seasons or trends: the simplicity becomes the absolute protagonist of a unique style, perfect for being at home or outdoors. Colorful Standard features timeless classics like hoodies, tees, beanies, pullover, that will most likely never become outdated, developed from the highest quality fabrics, as the Italian Extra Fine Merino Wool and organic cotton. Let youself be inspired by the new colorful standard philosophy apparel, now available in store Urban Jungle and on urbanjunglestore.com in several colors!

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