Carhartt Wip's Summer '23 Collection pays homage to its historic Heart logo
Be inspired by the mix of classic and carefree pieces, perfect for the summer mood.
Carhartt WIP Summer 2023: Discover the new collection of cutting-edge clothing. Before it became a lifestyle streetwear brand, Carhartt Wip specialised in uniforms for factory work and its logo, until 1970, was a red heart with the words "Union Made" and a tram graphic, to symbolise the first metalworking company that relied on the brand, in the late 1800s.
Carhartt Wip decided to take the heart theme so dear to him and put it on iconic garments, repositioning it on Nash jackets, trousers, T-shirts and hats. 
The New Collection embraces the authenticity and values of the brand, re-proposing a vaguely vintage aesthetic of white and sky blue stripes, retro prints and heart logo patches. The premium, high quality and durable fabrics, this year have focused on Smith denim, an abrasive stone work that makes the denim fabric softer and more lived-in. We find it on pants, workwear-inspired jackets and bucket hats, completing the look for a relaxed, free-spirited summer mood.
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