Thrasher is not just a label: it’s a lifestyle.

Founded in 1981 by Fausto Vitello and Eric Swenson to promote their independent skateboarding company, Thrasher it’s mainly known around the world as a fanzine magazine for skaters and punk-rock music lovers. Since they began making the first appearances on accessories and t-shirts the Thrasher’s Flame logo has become an iconic symbol, so that the magazine has become a true streatwear giant. The most sought after and desired garment of the brand are undoubtedly the Thrasher Sweatshirts, which for a skateboarder are considered a "must have". Authentic and with a strong aesthetic, Thrasher is considered a concept brand: its logo is able to straddle a given items because the “meaning” contained in its brand name is greater. In this case, the “meaning” including a subculture as like as the skeatboarding, punk-rock music, and L.A.’s neighborhoods. After all, Thrasher is not just a label: it’s a lifestyle.

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