Puma wants you to think of yourself as your own muse with this "Do You" campaign.


Having Cara Delevingne as the face makes total sense, nobody like her to think of as a muse.






She definitely represents beauty and confidence.


The shoe they are presenting is called Muse On Pointe, a clear reference to the pink satin fabric used on ballet pointe shoes, which seems to be one of Cara's inspirations.


The collection is in our stores of: