Nike Air Pegasus

A Timeless IconThe Nike Air Pegasus are the best-selling line of Running shoes in the history of Nike.A respectable goal.But how they become the best-selling ‘Running shoes’ ever of the most popular ‘Running shoes’ maker brand ever?…

NIKE: Investing in our Planet

Create the solution Nike has recently unveiled its targets for 2025.The Beaverton company, founded by Bill Bowermann and Phil Knight, has set its goals to achieve greater pay equity and renforce the percentage of female hires.Other focuses i…

New Era Hypertone Pack

HYPERTONE Introducing the Hypertone pack: a future-facing capsule collection that sees two of New Era's classic headwear styles reworked into bold iridescent colourways. With iconic Major League Baseball team variants, the collection seamlessly mer…

Revolution-Air.

Frank Rudy: the mad scientistFrank Rudy, an aerospace engineer, found that the work he was doing for NASA could also be of practical use on the ground. He was able to encapsulate dense gases into rubber membranes creating a gas or “AIR” bag. Th…

Puma can’t be tamed.

The Dassler Brothers a true game changers Everyone knows about the history of Puma’s foundation. At first two brothers, Rudolph and Adolf, founded a company called “Dassler Brothers Shoe Factory” in 1924. The relationship between the two brothers …

Carolyn Davidson: The Goddess of Victory

The Swoosh historyThe Nike ‘Swoosh’ is one of the most famous and recognizable logos on the face of the Earth.Carolyn Davidson is the designer of the Nike Swoosh.Davidson was studying graphic design at Portland State University when Phi…