NEW BALANCE

New Balance was founded in 1906 in Boston, initially manufacturing arch supports before moving into running shoes. This history is the origin of the brand's most recognizable signature: a constant focus on fit and cushioning, even before aesthetics.
Our selection includes both New Balance shoes and apparel. On the sneaker front, very different models coexist: the 9060 with its accentuated volumes, the 1906 inspired by retro running, the 530 in the classic white and silver combination, along with additional silhouettes.
Grey is the signature shade New Balance has been identified with for decades and remains the starting point for its palette. Alongside it, desaturated colorways like sand, dove grey, and sage find their place, as well as the metallic finishes that characterize many of the latest models, from the 1906R to the 9060.
The apparel collection shares the same design language. French Terry hoodies and sweatshirts, tapered sweatpants, and logo t-shirts make up a sporty range designed for everyday wear.

How do New Balance shoes fit?

In general, New Balance shoes fit true to size. Historically, the brand offers multiple width options, making the shoes feel roomier in the forefoot area compared to other sneakers. For lifestyle models like the 9060, 1906R, and 530, sticking to your usual size is recommended.

Which New Balance model should you choose?

It depends on the look you're going for. The 9060 is the boldest choice, featuring bulky proportions and a strong visual impact. The 1906R stays truer to the retro running aesthetic. The 530 is the most essential model and the easiest entry point into the range.

How to style New Balance sneakers?

New Balance sneakers pair well with straight-leg jeans and cargo pants, where the shoe's volume balances a wider leg. Pairing them with a hoodie and sweatpants creates a cohesive sporty look, while neutral colorways easily blend into more understated outfits.