ON RUNNING

On is a Swiss brand founded with the goal of redefining the running experience through an innovative approach to design and technology. Established in 2010, it quickly gained global recognition thanks to a vision that combines performance, research, and a clean, contemporary aesthetic.

At the core of every On model lies a clear principle: to deliver a different running sensation, one that is smoother and more responsive. This is achieved through a technical construction that integrates proprietary solutions and advanced materials, designed to ensure comfort, lightness, and support throughout use.

One of the most distinctive features of On sneakers is the CloudTec® technology, characterized by a sole made up of individual elements that compress on impact and activate during push-off. This is paired with the Speedboard®, an internal structure that promotes a more dynamic stride transition. The result is a shoe designed to adapt to the natural movement of the foot, both during running and everyday wear.

On shoes are also defined by their minimal design, featuring clean lines and balanced color palettes. This makes them suitable not only for sports activities but also for more urban contexts, while maintaining a clearly technical identity.

What brand is On?

On is a Swiss brand specializing in running footwear and technical apparel. Founded by Olivier Bernhard and his co-founders, it was created with the aim of improving the running experience through proprietary technological innovations. Today, it is globally recognized for its engineering-driven approach and distinctive design.

How do On shoes fit?

On shoes generally fit true to size, offering a precise and secure feel. The structure of the upper and the lacing system help keep the foot stable, while the shape is designed to ensure comfort even during extended use. It is recommended to choose your usual size.

What is special about On shoes?

The defining feature of On shoes is the combination of CloudTec® and Speedboard®, which delivers responsive cushioning and more efficient propulsion. This is complemented by lightweight materials and a design engineered to enhance performance, making each model suitable for both running and everyday use.

On shoes represent a balance between technical innovation and contemporary design, created for those seeking performance without sacrificing a clean aesthetic. A proposition that naturally sits between sport and lifestyle.